Meet Mark Noble

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Mark's career has spanned 4 decades as a top sales professional, entrepreneur, and service company builder which has included:

  • Starting, building and selling 3 commercial real estate firms in multiple markets over 30+ years

  • Successfully Negotiating 2 mergers

  • Serving actively as a leader on the board of directors for the 3rd largest real estate brokerage company in the world

  • Helping construct an internal professional development university inside Colliers International

  • Spending the last 12 years bringing professional development frameworks to his consulting practice for teaching, coaching, and advising companies on how to get the best from their people.

In short, Mark has been around the block in various industries, and is ready to leverage his experience and expertise to help you build Your Confident Path Forward.

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Breaking the Mold: Why Competing on Price, Specialization, and Experience Isn't Enough for True Differentiation

Stories
March 28, 2024•1 min read

Yesterday I promised three separate posts over three days to work through the 9 levels of Differentiation and how they fall into 3 tiers. The lowest tier, levels 7, 8, and 9 are not necessarily bad differentiators but they are in fact the easiest to knock-off by your competition. So, let's work through the 3rd tier beginning with #9.

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#9 is Price.

Your promise is to compete on price and be the low cost option. If this is your position you will be relegated to a commodity.

#8 is Specialization.

I/We are specialized. "My team only does Office Agency Leasing. We represent landlords." OR, "Our engineers are only focused on mechanical engineering, not civil, not structural, not electrical."

#7 is Experience.

This is all about claiming to have tenure. "We have been in business for 25 years OR I have been a State Farm Agent for 30 years".

Can you see why all 3 of these are easy to top by a competitor? It is certainly ok to have all of these but your differentiation should not stop there. Tomorrow we elevate further to Tier 2 and you might begin to see ways to differentiate (and Declare) to your prospects.

Have an awesome day.

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Mark Noble

My passion for installing individuals and companies with the ability to build strategic relationships and grow their business has led me to work for some of the world's largest companies. Now, I'm ready to bring everything I've learned to you through The Noble Force. I won't let go until you grow.

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Mark's career has spanned 4 decades as a top sales professional, entrepreneur, and service company builder which has included:

  • Starting, building and selling 3 commercial real estate firms in multiple markets over 30+ years

  • Successfully Negotiating 2 mergers

  • Serving actively as a leader on the board of directors for the 3rd largest real estate brokerage company in the world

  • Helping construct an internal professional development university inside Colliers International

  • Spending the last 12 years bringing professional development frameworks to his consulting practice for teaching, coaching, and advising companies on how to get the best from their people.

In short, Mark has been around the block in various industries, and is ready to leverage his experience and expertise to help you build Your Confident Path Forward.

Your Confident Path Forward.

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